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Coaching Program

The Creative Catalyst is a six-stage coaching program based on a cyclical series of intentional, introspective exercises and consistent, concrete actions. This process helps you:

  • Create a “big picture” vision of your dream work and lifestyle—where your business, life, passion, talents, and values are in alignment

  • Discover your natural talents and the values that are most important to you—and how to integrate them into your business and life

  • Set attainable and productive goals that will keep you moving forward and help make your dream work and lifestyle a reality

  • Develop an action plan that minimizes areas of weakness while harnessesing your true power and potential

  • Identify emotional/mental roadblocks and patterns of self-sabotage that are holding you back from success and happiness

  • Increase your productivity and satisfaction, get yourself on the right path, and fall in love with your life’s work all over again.

Vision / Talents / Goals / Action / Obstacles / Assessment
Create a “big picture” vision of your dream work & lifestyle.

What does the dream look like for you?

When you close your eyes and picture the dream, what does it really look like? A satisfying day of work, a blissful week off, your life one, five, ten years from now? You can make it happen, but it has to be clear, concise—and you need to commit!

The Vision Stage includes a 30-minute walkthrough session, pre- and post-session emails, and the following exercises:

  • Vision Worksheet & Moodboard
  • Your Perfect Day (Workstyle & Lifestyle)
Discover your natural talents & the values that matter most

When are you on fire?

We all have our own unique set of talents, that when engaged, make us feel powerful, magical, unstoppable—like we’re on fire. We also have core values, that when integrated into our work and our lives, gives us purpose and makes the journey meaningful. Discover your own magical blend and watch your productivity, quality of work and fulfillment skyrocket.

The Talents Stage includes a 30-minute review session, pre- and post-session emails, and the following exercises:

  • Discover Your Magic: Talents & Strengths Worksheet
  • Your Creative Compass: Core Values Worksheet
  • Get Fired Up: Align Your Talents & Values to Create Your Dream
Set goals that will help make your dream work and lifestyle a reality

Work for your goals & they’ll work for you

We’ve outlined your dream work and lifestyle, discovered the unique blend of talents that set you apart and make you come alive, and identified the core values that create a deep feeling of fulfillment in your work and life. Now it’s time to put it all together and create actionable goals that will integrate your talents and values into your work, and help get you closer to your 10-year vision.

The Goals Stage includes a 30-minute review session, pre- and post-session emails, and the following exercises:

  • Build Your Magic: Strengths-Related Goals Worksheet
  • 1-1-3 Goals (1 Week / 1 Month / 3 Month) Worksheet
  • 10 Year Goals Worksheet
Develop an action plan that harnesses your true power & potential

Create your own instruction manual

How many times have you wished that your dream business came with an instruction manual? Well darling, your wish is about to come true! You’re going to create a step-by-step manual that will help you meet your goals and get closer to the dream.

The Action Stage includes a 60-minute review session, pre- and post-session emails, and the following exercises:

  • Outsource Like a Boss: Stop Doing Shit You Don’t Like and You’re Not Good At
  • Stay High: Daily & Weekly Habits that Build Momentum
  • Goal by Goal Action Plan
Identify roadblocks, bad habits and beliefs that are holding you back

Outsmart your bad habits

There are two types of obstacles that keep every entrepeneur from getting work done: practical and emotional. Whether it’s unexpected hiccups, scheduling conflicts, issues with vendors, or your psyche suddenly wreaking havoc on your productivity, these obstacles can be constant, hard to move on from, and downright devastating.

In this stage, we’ll identify the things that are holding you back—on a day-to-day basis, when you’re setting bigger goals for yourself, and when life just seems to be conspiring against you. We’ll look at making small changes, restructuring your work day, and anticipating practical and emotional roadblocks that seem to come up again and again. We’ll also create a totally customized emergency plan to help you stay calm, and power through your work—even when it seems like everything has gone to absolute shit.

The Obstacles Stage includes a 60-minute walkthrough session, pre- and post-session emails, and the following exercises:

  • Identification: Reveal the Practical & Emotional Roadblocks to Your Success
  • Mitigation: How to Breakthrough Your Blocks—Beforehand & In the Moment
  • Productivity Crisis Plan: How to Get Shit Done When Everything Has Gone to Shit
Review your journey & refine your process to keep moving forward

Review and refine, refine, refine

You’ve heard the saying that there’s no point in climbing up a ladder if it’s on the wrong wall, right? We want to make sure that your hard work feels good and is paying off! The last stage is a review and refinement process, where we assess the strategies we’ve implemented, address any unexpected issues that came up, make modifications as necessary and evaluate the results you’re seeing so far.

We’ll also prepare you for Phase II goals so that you keep moving onward and upward!

The Assessment Stage includes a 60-minute review session, pre- and post-session emails, and the following exercises:

  • Gut Check: Are You on the Right Path?
  • Review Your Goals and Address New/Unexpected Issues
  • Productivity & Happiness Tracking
  • Set Phase II Goals

This coaching program isn’t for everyone. If you’re looking for a one-size-fits-all, magical solution, this isn’t it. If you’re looking for a business strategy coach, I’m not her. If you’re not willing to get personal, give things a real effort, and be honest with yourself about what’s holding you back, you’ll be wasting your time.

Want to know more? Read on.

Who is this coaching for?2019-04-09T21:56:03+00:00

You will get the most out of this program, and our time together, if you are a values-driven creative entrepreneur who believes that you have a true calling. Your work isn’t just a job, or even a career—it’s your life’s work. You don’t want your work to be your entire life, but doing your work well gives you a deep feeling of satisfaction and fulfillment.

You should probably like (or at least be ok with) doing homework, filling out quizzes, making lists, and tracking stuff.

You’re not afraid to get cheesy, sentimental, philosophical, or emotional.

You probably shouldn’t be allergic to swearing or honesty.

What can you promise me if I become a client?2019-04-09T21:57:20+00:00

I can’t promise to make you a millionaire, or that you’ll never have to work a day in your life again, or that every day from now on will be filled with sunshine and lollipops.

I can promise you that doing this work will help you:

  • become more aware of what truly makes you happy and productive, and integrate it into your day and life
  • deal with the subtle and obvious things that are making you miserable
  • identify bad habits and roadblocks so that you can eliminate them, or develop strategies to mitigate them
  • move through fantastically shitty days with calm and confidence, instead of letting them sink or derail you
  • become more productive and more fulfilled as you do more work that lights you up, and less of the other stuff
  • recognize golden opportunities for your work and life, so that when they arise—you’re ready to make a move.
Why do I need to apply?2019-04-09T21:58:40+00:00

To put it simply, we need to be a great match.

We need to be able to speak honestly with each other, be respectful, open, and positive. We need to trust each other. We need to enjoy each other’s company (we’re going to be spending not a small amount of time together!)

We both need to know that I can deliver on my promises, and that means choosing only people that I can guarantee results to—and not just taking on any client who wants to throw money my way.

And to ensure the high-level quality of service I want to deliver to my coaching clients, the number of spots available for each 3-month period is very limited.

Even if you aren’t chosen this round, I want you to know that I truly appreciate your application. As a thank you, and to compensate for the time you’ve invested in the questionnaire and discovery call, you will receive a free, no-strings-attached, mini-workbook (with some of the most useful exercises from the program!).

You’ll also receive a coupon for 15% off any future coaching sessions or packages, and 15% off my branding/web design services via Bloom + Brilliance.

Do you offer refunds?2019-04-09T21:55:56+00:00

If after our first coaching session (the Vision stage), you feel like we aren’t a good fit, or that the program isn’t what you were expecting, please let me know and I will refund 100% of the payments you’ve made.

Have questions that aren’t answered here? Get in touch and I’ll get back to you as soon as I can!


The Creative Catalyst Coaching Program runs over a 3-month period. The invitation period for the Spring Session is now closed and the program is full. To be the first to know when the Fall Session invitation period open, please sign up on the waiting list. The total investment for the Creative Catalyst coaching program is $1600CAD. Payments will be divided into 4 installments of $400.

Included in the program are:

  • Over 20 exercises and worksheets to help you assess your starting point, set actionable goals, plan for success, and track your growth

  • 6 hours of one-on-one personalized coaching sessions for guidance, strategizing, motivation, and more

  • Pre- and post session email support for troubleshooting, cheerleading, and accountability for the duration of the program

Plus, you’ll receive 15% off all future coaching sessions and packages, and 15% off branding/web design services via Bloom + Brilliance.


Your business has taken on a life of its own and no longer serves you

You’re feeling stuck in a mess of your own creation, and you don’t know if you can ever get out of it…

You can’t tell whether you’re being held back more by your fear of success, or your fear of failure

You’ve been coasting on your success, and are ready to finally level up…

You are not alone.
I’ve been exactly where you are.

As a brand and web designer, I’ve been helping women entrepreneurs build their dream business for 15 years. I’ve helped them define their brand voice, identify their dream clients and tackle problem areas in their businesses. I’ve worked with women at every stage of entrepreneurship: women with a dream that doesn’t even have a name yet, women who are transitioning their side hustle to a full-time career, and women who are at the top of their game and need new energy to stay there.

I’ve experienced the many highs and lows, and successes and struggles of entrepreneurship. I’ve used those experiences to come back stronger, wiser and more focused than ever before. I intentionally created my ideal work life based on my personal values, talents, and vision of success. I built a business that makes the most of my unique skill set in a deeply fulfilling way. My work financially supports my family and allows me to spend as much time with them as I want. Now I’ve developed the Creative Catalyst coaching program to help other entrepreneurs—based on the same processes I use.

You deserve a career that aligns with your values, your talents and your vision of success. A career that supports yourself and your family in the short term and the long term. And you can have it. I’d love to help you get there.